Equitable Life

Equitable Life Assurance Society

1290 Avenue of the Americas

New York, New York 10104





The Equitable Life Insurance Society began business in 1859 and in 1976 began selling variable life, which was the first investment, based life insurance in the United States.  Products and services of Equitable Life are sold by over 7,500 retail financial professionals.  Equitable had over $82 billion in assets at year-end 1998 and at the end of 1999 had over $256 billion of life insurance in force.



A.M. Best – A+

Moody’s – Aa3

Standard & Poor’s - AA

What is life insurance?

Life insurance is an agreement by an insurance company to pay a specified sum when someone dies. The agreement is a contract between the insured person and the insurance company that provides the insurance. If the insured dies while the life insurance policy is in force, then the life insurance company pays the death benefit according to the beneficiary designations that the insured has provided.

When a life insurance plan is made, it is important to plan for more than simply replacing lost income. A good life insurance plan also covers funeral expenses, payment of outstanding dept, probate costs, childcare expenses, elderly care, and taxes. When children are involved it is also important to plan for their future college expenses as well as your spouse's retirement.

Is life insurance necessary?

Life insurance is necessary for peace of mind. It provides the guarantees that your family will be taken care of financially in your absence. Life insurance lets those who depend upon you know that even if you are taken prematurely by an un-foreseen death, you have taken care to provide financial support for your dependents who count on you. Since term life insurance premiums are so affordable it is now a simple matter to protect your families most important asset.... You.

Term life insurance vs. cash-value life insurance.

Current competition among life insurance companies has dramatically lowered life insurance premiums. A term life insurance policy offering $250,000 worth of life insurance protection that cost $600 a year, just seven years ago, would have an annual term life insurance premium of about $275 today. When we say we can save you 25 - 60% on your term life insurance premiums it is not just marketing hype.



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